Adman Mr. Prahlad Kakkar to grace the AIM premises on 8th September 2017

Adman Mr. Prahlad Kakkar to address Management Graduates at AIM

Adman Mr. Prahlad Kakkar to address Management Graduates at AIM

 

Yes, you heard it right! Mr. Prahlad Kakkar (Adman of Indian advertising industry) will address the management graduates at AIM on 8th September 2017. The students are way too excited about the session and preparations are in full swing. Soon, there will be hoardings all around making noise about the event.

Prahlad Kakkar is a renowned name in the advertising industry. He is also a film director. He is best known for his ads featuring Amitabh Bachchan and Sachin Tendulkar. He runs his own company by the name of Genesis Film Productions which was established in 1977. Mr. Kakkar is an avid scuba diver and has set up ‘ Lacadives’, a scuba diving school at Kadmat Island. He has many feathers to his cap like owning a coffee shop and a wine bar and restaurant Casa Amora in Mumbai.

The adman joined advertising industry in 1971 as an Accounts Executive at ASP (Delhi) and was transferred to its Bombay office after a year. He has assisted director Shyam Benegal for movies like Manthan, Bhumika and Ankur. His company Genesis Film Production is recognized as the highly regarded advertisement film making agencies in India. Over the years, Prahlad Kakkar has given unique brand image to companies like Nestle, PepsiCo and Brittania through apt advertising strategy.

Now that the Adguru is coming to AIM, the stage is all set to welcome the juggernaut. AIM is leaving no stone unturned to make the event successful. From creating buzz on social media to having bill boards and hoardings, it is surely going to be a special event. So, if you are also excited to catch the glimpse of this eminent personality, stay tuned to our social media channel and website. There is a lot coming up on the event and it is all rocking.

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AIM heartily Thank Dr. Pawan Agrawal (Mumbai Dabbawala fame) on his visit and Motivating the Management Graduates

Dr Pawan Agrawal at AIM Campus

AIM heartily Thank Dr. Pawan Agrawal (Mumbai Dabbawala fame) on his visit and Motivating the Management Graduates

 

Dr. Pawan Agrawal graced the premises of AIM; students found him way too inspiring

Applauds from all corners of the auditorium and a standing honour for Dr. Pawan Agrawal (Mumbai Dabbawala fame) is how it all started. The Friday morning couldn’t get better for the audience who were eagerly waiting to catch a glimpse of the juggernaut. What a terrific start! To add to the excitement, there were media houses constantly running up to capture the moments. Going into details, the eminent speaker Dr. Agrawal lighted the lamp and gave a nod to start the session. A foreword by Dr. S.P.Chauhan, Director, Asia Pacific Institute of Management, filled the room with curiosity followed by a floral welcome by Dr. Surabhi Goyal along with the Director, extending a warm welcome to Dr. Agrawal which successfully set the mood for the event.

Now it was time for Dr. Agrawal to address the management graduates and he started off perfectly with the words of wisdom on knowledge sharing with others. ‘Everybody has knowledge but listening and concentrating is a must along with knowledge’ were the first few words that the eminent speaker used to address the audience. Everybody does business but how they deliver is what makes all the difference, opines Dr. Agrawal. Sharing his thoughts and past real experiences from his journey, he made sure the audience gets stuck to their seats as what was about to come was really interesting. Dr. Agrawal, known for his humor added ‘ Jo Biwi se Karey Pyaar, Vo Dabbawala ko Kaise Karey Inkaar’. Needless to say, a big round of applause is what he indeed got for these lines. Talking about the essence of delivery and supply chain management, the speaker shared how 5000 Dabbawalas never fail to deliver the lunch boxes to their customers without any error. Focus is the key to achieve success in life and work. Dr. Agrawal addresses his team as the ‘Masters of Logistics and Supply Chain’. Adding more to that, he said, one should master the art of work that one takes upon himself.

History of Dabbawalas

Mumbai Dabbawala started their operations in 1890 with a small team. The company got registered in 1956. Today the employee strength of Mumbai Dabbawalas is 5000 delivering 2,00,000 tiffins every day. For the last 127 years, they have been delivering Dabbas with only 1 error so far. Dr. Agrawal is born to a farmer father and came to Mumbai in 1979. He completed his PhD. After long 9 years of studying the essence of Dabbawala. According to Forbes, as said by Dr. Agrawal, the error ratio is 1 out of 16 million so far. He further adds, ‘Mistakes are not be made in the process as customer retention and satisfaction is vital to his organization’. He then focused on the word ‘Punctuality’ and addresses the students giving examples of how punctuality is connected to customer satisfaction.

Main Principles on which Dabbawalas works

Mumbai Dabbawalas believe in main four principles i.e. ‘Work is Worship’, ‘Customer is God’, ‘No alternate to Hard Work’ and ‘Importance of Human Values’. He adds, there is no substitute for hard work and if you want to achieve success, it is the core key. He was time and again laying emphasis on how customer centric approach towards business can make it grow as the customer is the vital point to be cared for. Hardships and daily struggles may come but there has to be a system to tackle all of that, opines Dr. Agrawal. In their business hierarchy, there are Mukadams, group leaders, who are divided according to the area where the tiffins are to be delivered. Whenever there is a conflict among the Dabbawalas, it is the Mukadam who ensures the problem is solved and there is no effect on delivery cycle.

Dr. Agrawal laid emphasis on one major point i.e. the will power to do the work. He adds, ‘ Karna Hai to Karna Hai’. He recalled an event where Prince Charles was to meet the Dabbawalas. They gave a warm welcome to Prince Charles and later on got invited to his wedding to Queen Camillia Parker. Going on with the Indian tradition of sending a gift, Mumbai Dabbawalas gifted Puneri Petha, Saree, Kolhapuri Chappal in the wedding. Gladly, he recalled this event and told how customer centric approach and business relations are important. He then recalled another incident where he was glad to meet Richard Branson, the founder of Virgin Airlines. He adds, it is your work that can take you to places in life, so staying focus is important. He recalled another interesting incident where he came up with a tagline ‘Share My Food’. If any customer is unable to eat the food on any particular day, the Dabbawalas made sure the food goes right to the street children. Dr. Agrawal praised the institute for being consistent in delivering quality education to the management graduates and did not divert from its path by only offering post graduation program for the last 21 years.

The event was a sure shot success and came to an end only after the interesting QnA round where students asked some thoughtful questions to the speaker. Dr. Agrawal enthusiastically answered all the questions and thanked all the students and dignitaries for such a wonderful event. He distributed Dabbawala caps and miniature tiffins to the faculty and students and honoured the AIM’s photographer Preetam Sarkar with a book. With this, the event came to an end. The students at AIM were rejoiced by his gracious presence and also shared how these events help them understand the market scenario better. They also requested the team to organize such event more frequently so that they get the latest insights into business management from the future perspective.